Sa ou fè from Martinique

What's up from Martinique

Sunday, July 08, 2007

THERE’S SOMETHING SPECIAL ABOUT THE RUMS

Almost every island in the Caribbean produces its own rum, and all of these islands are proud of the rum they make. But there is something special about the rums distilled on Martinique—

These rums have been giving the designation AOC (for appellation d’origine controllee) by the French government. In France, the prestigious AOC label is reserved for wine, cheese and other agricultural products at the heart of French culture and fine eating. AOC means products are made by consistent and traditional methods with all ingredients from approved sources in strictly designated agricultural areas.

Obviously, the French are serious about their wine and cheese. And the people of Martinique are just as serious—and just as proud—of their rum. Martinique’s rums enjoy a strong reputation across the Caribbean, where the standards for quality are high and extremely competitive.

You can see for yourself how Martinique’s rums are made with tours and tastings at working distilleries across the island:
Distillerie Depaz on the slopes of Mount Pelee has great rum and spectacular views. La Mauny distillery is located amid lush sugar cane fields, where the crops are grown for the rum you can sample right on the spot. The tasting room and museum at St. James distillery is famous with rum connoisseurs around the world.

On these tours, you will see just how serious Martinicans take the production of their rums. But once the rums are made and the tasting starts—that’s where the fun begins.

See for more information about Martinique’s rum and distillery tours.